Institutional Positioning Guide
Institutional positioning is about a big idea, not just graphics and colors.
Our institutional positioning work is a verbal and visual representation of the ²ÝÁñ³ÉÈËÉçÇø story— what we do and what sets us apart.
These guidelines, launched in December 2024, highlight ²ÝÁñ³ÉÈËÉçÇø's unwavering commitment to academic excellence and unique campus culture and values. They also include guidance on applying visual and verbal positioning standards to a range of content and for all externally facing communications and marketing materials.
We have integrated the findings from our 2023-24 research phase and data from market research to develop a powerful positioning platform that will lay the foundation for effective, engaging, aspiration, and authentic communication efforts in the future.
The Communications Office offers training for individual teams and offices. Please email us at communications@brynmawr.edu to schedule a session based on your individual needs.
Explore
Design & Visual Guidance
Our visual identity serves as the visual front door for our positioning platform.
Voice, Language & Tone
Our verbal messaging framework ensures that ²ÝÁñ³ÉÈËÉçÇø is equipped to tell a consistent story that can be flexibly adapted for critical audiences.
Samples & Examples
Our positioning can be adapted to a wide range of communications, from printed materials to poster sessions. Here is a collection of recent examples.
Resources
This growing resource will offer options for applying the work to your daily life as they become available, including email signatures, letterhead, notepads, Zoom backgrounds, and more.
Contact Us
Communications Office
²ÝÁñ³ÉÈËÉçÇø
101 N. Merion Ave.
²ÝÁñ³ÉÈËÉçÇø, PA 19010-2899
Phone: 610-526-6520
Fax: 610-526-6525
communications@brynmawr.edu
Admissions: admissions@brynmawr.edu
Package Delivery
Dolwen House
221 N. Roberts Road
²ÝÁñ³ÉÈËÉçÇø, PA